![](https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=be97c4b9a5c0994889c43cb387bd2b39 400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=beea358218b5b9ff3d0b74efb8272c86 600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=66c0f1f76b273402ed17fb91ddbd60fb 800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=889daefa4836e4fdde477b2996a2895b 1000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c9a6a5a36dbddcc6ef05e039344780bc 1200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5ded3653d1e7cb52b93080c22a66ef8c 1400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=416ce4fd4ea5739422e30c617fde3774 1600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8431a2926f1033ace3dc049a36ddb988 1800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=43d6301d44ed9acc2fa20f22b416d8e6 2000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3534dfc3ada4df2680ee0b1f5460b9cf 2200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1c123b9b9a87ee17a9153691e2d52102 2400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-case-header-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a18b9d8b3a791abe5ddbf027564ff127 2600w)
Inditex, one of the world’s largest fashion retailers and the parent company behind Zara, needed a one-of-a-kind, creative recruitment experience to attract emerging fashion-industry talent. Together we designed Show Us Your Talent.
![](https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=26d72470d5003f423988e0186215c46e 600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=710535b4ff9a2a0c68f558c59b677394 800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=681b9a60711f19e69185fe89c794450e 1000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ccac2626702defec9fb5c2c8ed8da0de 1200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=ce074f3404f7be2f8dc2b8ac0e269abd 1400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=341e2dc3c1555752a287176d77a05145 1600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3d09ba6c99dce812c3d566a0738e38fe 1800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=da9db90a8b672c12d2230021e03b8d06 2000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ce14be89f0655178aa0ed5565fc55286 2200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ba8feb1f6cf6171a5db2d98fc3ed5aba 2400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-HD-Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d3afb94bd3cafc6037b99a24b5a918d2 2600w)
Kicking off the collaboration, our team interviewed internal stakeholders at Inditex to understand their vision and priorities. By sketching and envisioning various opportunities together, we redefined the recruitment process from the ground up.
But what about the potential recruits themselves? From co-creation workshops we learnt that millennials widely prefer designing with traditional, tactile materials, and look for multi-sensory experiences. Digital experiences certainly play a role in the creative process, but are most effective when they are enhanced by a captivating physical space.
![](https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6596ba1b53259bbc2fdcace4ce96b268 600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=0feb80c64a7b4e68c9085298244c01ce 800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=347f3101815c9bd9164a60357059877e 1000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=105006cfd2abac6f265e0d85ef976cc2 1200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=681ebc0976c7e13f972034f5ce209976 1400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ad823304698c8cdb18c729e3ab409aa7 1600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=051cc8924ffef9d660db002b75564575 1800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=58d81155b8f1c5f4628753a87abd9934 2000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3cd7ec48d6c30348fe6eed8546450caf 2200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c3df615a4dc3f058d9b204defec67e72 2400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d4a1ff7daf4997369f2fa73937eb0df3 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=ef17c900a3c4bb8e1f0ad1b64c368131 600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2d9f8921d23aa3cefcc77951711e9904 800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c28da730c821afe73b7e474c465e9b52 1000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=35619174b98078bad1c2213b4d1b40ed 1200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c4e9e8febb561cac81caa2021b43515b 1400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=a03ee1d4b2a52f3fb8c65cf6fadd34c6 1600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3174630523f96445c9e9f9873816ce9c 1800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1abe1b79337bcec8302987faba5c32af 2000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=1a06840a7c09608acb9970f70fd48117 2200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=3c4db832702701a3484bcea4992a2590 2400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=966cd8ac215956350b1e6514369dd52e 2600w)
The result of our collaboration is SUYT (Show Us Your Talent), an immersive and unique 360° experience to pique the curiosity of talented designers, interested in working in new ways. A pod of enclosed booths, each fitted with an interactive tablet and pen, SUYT encourages fashion designers to get their creative juices flowing during the hands-on part of the recruitment process. Applicants can create their own atmosphere, choosing everything from colors, to lighting, to music, so they feel inspired and confident – as if they were working in their own studio.
![](https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e6c137e4d503fa8e87e337aefe707acf 600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=99e8f000b977f490a4654e3ee3e36090 800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=88b777257c5d2403207698cc500590ad 1000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3d0916c64e9f6f8dd2d7595037b707b8 1200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=9f11e2d641c3ad2df7c2f3b2f34b027a 1400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=435226c999ed9cc2b745b82105b10a5c 1600w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2153db59560df2a395d633d2e7314fca 1800w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=4ed7d4b0722b261dea5ad3ca4879249e 2000w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=28a52a7881431bf32e320a4a5f8b40d0 2200w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=282ce7485d2b00ab736a3ae415f308d3 2400w, https://designit-web.imgix.net/images/Case-studies/Inditex/Designit-Inditex-Body-image-1C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=ec3850139e8408409f1e149210fb605a 2600w)
The SUYT pilot toured through Barcelona, Milan, London and Paris throughout 2017, creating a buzz of organic news and social media attention that boosted brand awareness. Moreover, candidates were better prepared and better qualified than in the past.
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
A pioneer of the multi-sensory recruitment process, Inditex fosters innovation by investing in new infrastructure and experiences.
Details
Client
Project team
Contact info for Jesús Sotoca
Insights and Strategy Director
Contact info for Javier Velo
Senior Designer
Contact info for Verónica Bello
Get in touch
![](https://designit-web.imgix.net/images/People/Madrid/MAD-Jesus-Sotoca.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=2ec889ac7935a76b334588a0791ebf83 400w, https://designit-web.imgix.net/images/People/Madrid/MAD-Jesus-Sotoca.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=885d6df1316b4d4ae2e26cf015c56687 600w, https://designit-web.imgix.net/images/People/Madrid/MAD-Jesus-Sotoca.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=aff0ad045947050824129c47bde4512a 800w, https://designit-web.imgix.net/images/People/Madrid/MAD-Jesus-Sotoca.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=79d325cee6a2b9acd37f4bdf95e3da1f 1000w)
Jesús Sotoca
Insights and Strategy Director