![](https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=56f659f8aa8bd730f39ceade2a3dd49b 400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=fa076908c8cc81437fbb1db84c7b409b 600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2c13271ea80b32aef7105cbdad9617dd 800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b13d4f4924d1139fb271146ea25cdf1e 1000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=8f24a642caf313ba4c5987ff7a9a1782 1200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f6e48af441dcc7517c3a6b0a736a2405 1400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=91675613adf70c8ff99ba9717ff9a9ad 1600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c87fda9d4120460c32510d154e42dc86 1800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=26ce3bd48059c0a4f91e44779c24cdf8 2000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=75ff094106a0102597303609cb4241b0 2200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=edc81d9855f86f1215bf97b9fe7b07e8 2400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=00562cef51b00295c062fdcabdf136bb 2600w)
India-based auto parts manufacturer- JRG Automotive, responded to a challenging business environment brought on by the pandemic by moving into a new venture of medical consumables. The ask from Designit was to help them launch in global markets under the new brand name ‘JRG Healthcare’ by formulating their brand identity including brand architecture and packaging design.
![](https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=abe33bd4e2af9e9978e56c0cb49bfbd7 600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7242e3c7c22d6c51487e1c175bee792c 800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=3a273fee110e3c638d10e136bc5991b7 1000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6546b3fefc6ea40bc683ce6e2700d167 1200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=62073052a0e8a7d1daed19c5e5a56a99 1400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2fc7933ba702e5f0433a7d8470091174 1600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3d392bba90cc2dabc13d7bf37bed0b13 1800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1ef33b81cc1a0ac3468ad078bfba495a 2000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=54edf09a16bfbbd6037eca35ff225a07 2200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=da6a6e22dd63da23e05b88d6fba880dc 2400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_packaging_B.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=380e9dcd874206339407e861eac6c04e 2600w)
Despite JRG Healthcare’s strong value proposition of offering premium quality medical consumable products at value for money, JRG had no prior experience or existing presence in the category. They faced a very competitive and mature global market with high barriers to entry and well-established global brands. The challenge for the brand was to not only distinguish and stand out amongst its competitors, but also help build trust and credibility in the market.
![](https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=12d682a5ed830303d341811a386fccce 600w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b71a9d52ebfdc05a4c2aeef64146c924 800w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=da885bcac2f94dc7dd7bddb5e49b89c4 1000w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=cfb2ffa2e2857d8e3b14d3430cc33058 1200w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f528a801004b75c894ca20dd17ac8721 1400w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7e0609335faadcf10ab4af9c772f5951 1600w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5ff6d63b2403d390081a99a09d354a3c 1800w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a9eb0ae2c09e13feb2afdeb8f4398c7f 2000w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=afd4d995fc708b78889c0d5b707b20e8 2200w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2c28a5c1cd94b8b55e3abac56f5338f0 2400w, https://designit-web.imgix.net/images/JRG_brand-principles.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=57056d01c812b2c05a5b511f19e5d7ee 2600w)
To get a better understating of JRG Healthcare’s brand design, we studied the global & local medical device industry and mapped the needs of different stakeholders involved in the value chain. This helped establish the brand’s positioning, value propositions and guiding principles that align with their business vision.
![](https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=061c04fc0b4499ece8d42e4801707727 600w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=6e21df81416597e1e6d430579c28ce99 800w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c6bc36d33c5b2056e6427334164e8ddd 1000w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c89581e162de8a7caa0ae9bbcc16f746 1200w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=98db7251b7b7345c6053a9b1d08c0e85 1400w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=6b1d51ec0acdf4c96ce1f8065b9c8130 1600w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=20a73cdde7449257d1ac16b14af88572 1800w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3e2ea30df4c037064b0cabb2c93c3b37 2000w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=dc8dd2e158ec7ad9f5e1d07e4a7f68fc 2200w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=3d4ead0984aefc4b458bc667fbdef188 2400w, https://designit-web.imgix.net/images/JRG_packaging2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d58329fe26f035b91655b89165e00fab 2600w)
![](https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=7d7b89b2b8fbd0200aefae4abd07ebbf 600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7ab7f6ce039ea6a900ea7bbd50db4005 800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=180f4fcf514f4dd36747edc49027fbf1 1000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=a685a84cd66bd4a1a03d87938f980e4c 1200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=bf2c7375e77df2f12f09a5d2f9fd1d3f 1400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=bcd3d42965bd4a2cfec05537a6d67af9 1600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=aa705d909bce9119761d8474b98526c1 1800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=17f1ee25d017894453838a674daf21c8 2000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=75af7c9ef34a24f4ad47f61a2708fbd1 2200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f77ab7932583a8440ac082863eb38754 2400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG-packaging4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=978ff15abf8dd9ac448f7616a584af04 2600w)
Rooted in the parent company’s origins, the bold yet harmonious visual identity for ‘JRG Healthcare’ was designed to stand out amongst its competitors, and compliment the desired values of reliability, expertise, empathy, and relationship to enter global markets. The brand language was further extended to create its brand manual, packaging design, and marketing collaterals.
![](https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=dffa720a93532d4078d3777396c81dfe 600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=23781ae9ebb4efa480cb7f8653bee431 800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=859f02d2c79d11268ae555cc1aa646c0 1000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=349602a6c6710c6c2539fb87e07fa2de 1200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a2f67b792757996ba2a3d2e7c72c0ae2 1400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=95e463b7aedf2983a3ad5f2a84753446 1600w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9e64c844cf373989411d90aab06440cb 1800w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=37d732c1f0f613e06958a39980b25f1a 2000w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=aae841c68da7761c62bb9f71dc77ea1b 2200w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2125e47246e4f5598210282e890ab4a7 2400w, https://designit-web.imgix.net/images/Case-studies/JRG/JRG_brand-moodboard_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4dbe2b8f1de811442b1d18ae80781d2d 2600w)
The new brand positions JRG as a credible and expert manufacturer in the global market by reassuring of its premium-ness & superior product quality. Product packaging, which is the primary application of the brand, highlighted the product architecture and its key attributes, whereas marketing collaterals were designed keeping in mind the digital launch of the brand.
This project was awarded ‘Honourable Mention’ in IDA awards 2021 and exemplifies the role of design to help companies rethink their businesses as an impact of the pandemic.
Read more here.
![](https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=3bee2e640fd030949db0e7b658acd9c8 600w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=85a1412907a181a7326a3b1ac263c4ab 800w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=6bb46d716f247eb4cb752b8b8b5660db 1000w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=342e7ab55aad270c927e47070ee9afa2 1200w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d288461d5c7c8ad2226379bb42711034 1400w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=37d1f2ff626bd5e55da02bea7769bc86 1600w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=78f9681c0fcb376e00b1a7eca0f1fd6c 1800w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=791a14232e93af91b40dbcb83c92c75d 2000w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=9c93461241abf3fcd9779c512c5a3bc4 2200w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2389e88f7ea0bde59c72b7c66aa9cb97 2400w, https://designit-web.imgix.net/images/JRG_Online-banner-for-ecom.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c2d80e6f5981051413763d55b5231c79 2600w)
‘We truly believe that the brand identity formulated by you and your team for JRG Healthcare is strong, impactful and classy in a minimalistic way. It complements the brand image we had in mind, and we appreciate your efforts in bringing the same to reality.’
JRG Team
JRG Automotive
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![](https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=3022ac7fb7d96a70e9c0e988727943df 400w, https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=d6b38e5363e22a019e53b02820bf48ba 600w, https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=05bf0d5b66a72928363b8bf40e740609 800w, https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=92c3fd5fc6c7de8c2d55a6c2b0ec4779 1000w)