![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=110966ccd88570daeac2e72c9c808b2e 400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=644447b9134703cab96dd0f2685e8894 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c3c8857e031f9e53ee0d09827a886c5a 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b858c8d72b2f6021b27e14e65a9e4a05 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=687c297e689567e71e90f017ffa9e2ba 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fdef20f86b95276dfd38cd70c988f634 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8f433d755b19d8137af6f361a8bddfbb 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=da22d08f7475a66e75daf6bf52214372 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b32dc86039a2caf5439d337a850b56ab 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=e732e4a56771bf6e88971d8876d7b5c7 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f883bfaeb915395e3736d415a20888b3 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=17d452893c7e53f959d6a5553421611d 2600w)
In 2015, the Paris Climate Agreement was signed by 196 countries as a consensus to limit global warming. Since then, its implementation has been uneven around the world. Klimabrølet – 'climate roar' in Norwegian – is on a mission to raise awareness of the climate crisis and influence their parliament into taking action. We partnered on a memorable, visually-striking identity that galvanized people to show up for the largest-ever climate demonstration in Norway.
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=bc5a66e5e5ed1e8da32083003df8c0fa 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=503055e14c5c68f0cd6a6048fba819f5 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=daf23d4fc6936359aa670744f1b78506 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=8d436fe64f688105cf96b4c936f57a5a 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=20845610b47706c0f758790142ad48d8 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5eefc6b65e94997e36b22d594c1a9a3e 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8493e7722c0333b0099771ad0c3f2a25 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=09085bda1fa4bfb69bd773fb9e6e43a2 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=93e2c6ca51de3453777de0c541f1fd24 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0a27c1f5d29e34dd03a9a265fadfa841 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-1A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b60f1a59bc827f6968f0bf30d925728c 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=71f58b95760a5a64529656ba7765dd09 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=eaf47d0eaa45462f214d81239685b3a8 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=1f340b40249383374d9f79e136418ae9 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=de89613971504850af2bb73793bc71ca 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=976881aad256ca8be398b31c8aea4682 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=33a5b84682e38c4b73c3b6a4f00df155 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=52cf2c1a1da5a9a835aa757ae37087fd 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0da39e438791a96f8feb27746c3df897 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=1d00cd36e4024f017fc2377098af1ba3 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9e676721d1396c9524d572e529d7dc9a 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=5295e5849bc1ef74e2d37ea72ac5655e 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=4cc72c2411ca9e613b9abc9ba0e1d552 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3c97be6f41ec5abd0d8e32b9db48ec63 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=a1b780b04c10c88ad55e9be0310a3679 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=1b6403bc6e4229baa637eb24c091cf89 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a4bfecae66b4cb7dd8ebf02aa2430779 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1c69eef5a7a45b486bbfedd1107e3b76 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=d9e1ee3c2d676d160bc7d8e63b69f2ec 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=2cc1411a8a181ed4a9703fbf0a7c31d7 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=1565e5cdd3a7ad0da6402fd38d6ba6b3 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2696a8e4cd510db28d4de2b0a0e699d7 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/klimabrolet-logo-animation-fallback.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=27a2306cb2349b620f16ce13ebbec3d0 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=649e30a415cdbce7b8cac93f512c5f45 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b07241aca23417483fb1a5a255df5835 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=aab0f31b7f992e286770809ddc9c61a8 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5bdd5d9a4218ce2e16689d96fa1cfa19 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=1706e7e8e07ecc3488a2e43f6ab9fea6 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=96f10cbc9c6d83173b2e5c491fb2d444 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2116c0782bcaf673be4caf9e08f612ed 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=cc6b5be32d3b2a83714b436cfad35e2e 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a3f4aec56f7b41167a802ae5395205bb 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=cdfa756b168dbd9ddee32fb3fadc7189 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-3A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=06455412093712b19050bebcd8653c52 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=4511d54a00cd6c0d82fd346e785ef2d3 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=266d7802c14ec01bed3b0d4e4f13281c 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7c5b0382bffbc6f0d5c85780908a4902 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6df26f71267e6b7e627e51a039e8f8a2 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=86c862f8bf0b119a412fd943907506b7 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c6481369d3010da5adc5add614e7f566 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7105c55bf2448e8b9619a49a247c450d 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=bf08b60cc9e8a997bea6a1cccdeb2c73 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0eb5985b6fa15bad9a1a79f88dcd9fdd 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=3d03957c50d231d697c46dc9137d1215 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-10.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=afa2d5366cc1659bea0d6e29629cf3bf 2600w)
Klimabrølet wanted to inspire citizens into taking action, to ultimately influence Norway’s government into prioritizing climate change and leading other countries by example. Therefore, the visual identity needed to engage people from all backgrounds – young and old, experts and laypeople. It needed to activate and inspire public conversation around the subject of sustainability and climate action.
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=7c7a9369b93ea686103d9c24a0d2c704 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b6fe4e8a722b8772686dbaef6dd3688b 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=5468bfaa3cf970da2c909322224fd36c 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d5d0299a96a363ae009a2f25249f4bcf 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=28d4fd1f0c2ee4def3e036ac7f31f5a9 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=3f8cf3b44fc5d0c983a4a0a8ffc19027 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=38f0f166a55119c9620d10e20614537d 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=722f297eefd55368aaea3628021fa66a 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=9688762fd2bf2510e697c78bfbb37d49 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=cb0a4aa31de344baaa025e9108fee60f 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=84302029365c79b78766d41197eb0cea 2600w)
From the beginning, we knew that in order to spark engagement, the visual identity needed to balance the difficult facts about climate change with positivity and playfulness. In keeping with Klimabrølet’s grassroots origins, the typography and animations had to embody the diverse participation and enthusiasm of the movement itself.
Our team created a visual identity that could translate across platforms and mediums – four logo animations, merchandise, and digital and physical advertisements. Klimabrølet’s identity is strikingly recognizable and comes in a toolbox of visual elements, including a logo suite, illustrations, a Powerpoint template, posters, and social media cover photos. The toolbox allows anyone to download and easily share marketing materials to spread the word of the most pressing challenge of our time.
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=69ee9840ab4fa9cfe9dbd46fe1836d4b 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=bdc535b2bf62a63fe6e0bafbb2c210d0 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fed3cde7e674c4cd3518bafe238e3178 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4ee5310bbfb6840174015a1b6097557a 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fc409f43fb15d8c4310e2815840bc62e 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=9202f4487ccf5eb0b2833306c1934373 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=dedc57af6d7933bd87838c3d9df33123 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=149fb82782aa9145d5f7c9f948a8c8c9 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=dfb2359e5aa7b6dfa70b06be43c4f521 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fdefa482ac90c153a02e8c8e59bc2440 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-5A.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=128f9148900be6d0b70a0d5dfda5d327 2600w)
‘Design made the ‘silent majority’ roar. Through a visual identity full of humor and positive-thinking, we reached our target group: people that agreed on the reality of the climate crisis, but for various reasons hadn’t raised their voices in the struggle yet.’
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/even-nord-rydningen.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=d0c8932dc9d69ab854991eac0efa8afc)
Even Nord Rydningen
Founder, Klimabrølet
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=57f645d7d26f817822d2ba40502cbe4e 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9fb51a43d40e46ea888797e5375190f8 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0384faf8dbea71831510be6e845becc4 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=85eec34e24956ddd1ecd242e24c0ab76 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=7bf26e669a21bab18119ce9f21cb7348 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ce809a00b8fa563adb3cd49852195bfe 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=eb693b07e638a27c40d63b63de4a488e 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a64cd78597da4df9cd6aca6ab69c7b8d 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4c77377a52d8ae3550bf0d62960ab162 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8854401f7f0cab9814f188c8ab87ed08 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c1c17749cc23810e8818afa32462aad0 2600w)
Over 60,000 people from 15 cities attended Klimabrølet’s 2019 demonstration, making it the largest-ever climate demonstration in Norway. The Language Council of Norway declared 'Klimabrølet' as the new word of the year, and the nonprofit received the 2019 Oslo Environment Prize.
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=155cb546ce85a99ef96615383695aa83 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=cc552582eee0c95a76dee550e9a39061 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0bc0d9132d3cafde7ceb02635d4275a3 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=510874f58622515baaac8bc9f4382184 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4e3f57bfab72f06b589554d7ddd1e71f 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1c091db7c812461c68310bbd1a2c5e29 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7358cca9f5a80abbe8b9fcfffdfec0e5 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0d29444807b277eaff5a16b60da7b192 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d0dbc35c720dfc4a34ed68465415cf98 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=be53223a14fd70e0a24b0e65be2bf364 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=58a7c5ac5b18a500aa0668a5dc5eb7b6 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=668ee6d95163773f84176d9757d96374 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5b031dc870137d59d31d7fb5716f5870 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=a2c7f16bae0a85f9f5c75665b31d8e03 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=7962987bb155a61d45389193bf6aaf1f 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=137c298544baadc5da1fb29cef1c9aac 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0791f2de2fd8b8e101e272804ffd2f1a 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5344e29773b9a66868e9a3a734c605b0 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=f911388bde1f0bf41e4d4203839b197f 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a291d775e82140a29a5bc95ef52a3a70 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=37d8eb77b58daad62aa92ee043af47a5 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=bfa33bb2640707c54e591cf31b26308d 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8220090851ac8d932f4431049859cb4e 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=a2ea7ea6faacbd1630512207145bb182 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ae59be7a194e1a16221aac236d941568 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=64c07174d3c2071df0284c94cea29bd6 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c219cd61d66bd589e9f8e2774cefa216 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e80d3fd8c285259aa13f31526fdb7d8f 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7c9db286e82c5bb6f1522d1c3153b952 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ed71af3258691965ba82a18b9ac03059 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=eae2f5b3309aeb998931f6f64952e1f0 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0804c1812e292a4029686ff88d6d224a 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Case-Thumbnail-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6f86f8ac400dbf395634ad48810eff9d 2600w)
SDG 13: Take urgent action to combat climate change and its impacts.
Greenhouse gas emissions must be drastically reduced to limit global warming, and movements like Klimabrølet pressure governments to prioritize climate action.
![](https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=83a07e49b80df948f4974b0b2c3718d8 600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=844a8a67fba68a0acdc78a5a38fa5e39 800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7038e61dc3f7167d7ecf0bfb0d9eec27 1000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=9a59d54bfefcd007a277cbe3d649a117 1200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5b13aee57a19b543e486a4849efedecb 1400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=48495b8937b7e836b3f47ef7f49b9d22 1600w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ce48e6326cc9be9665ec72da4bff1ad2 1800w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=f347c1f8e28fb91e7198d77e8d6f3f45 2000w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f421f17e4778c312f5059d523aa71ad2 2200w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9d4ff50d91076687d28d3d71ba5a1bef 2400w, https://designit-web.imgix.net/images/Case-studies/Klimabrolet/Klimabrolet-Body-image-landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=133766a6e067c515412f502391f69163 2600w)
Outcome
Visuelt Awards
Diploma, 2020
Details
Client
Get in touch
![](https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4d1f7693428eee3dc5241f0f54b0df23 400w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=f55c1b9d6a2211288cc13d799e36985e 600w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=4086124f62bd298410900c0424b35b7b 800w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=fb83855563c2f75b7d4fe8c670e80906 1000w)
Niklas Mortensen
Chief Design Officer, Europe,
Oslo,
Munich,
Madrid,
London,
Copenhagen &
Aarhus