![](https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=7ae0e824f6146840245d7915d9485a4b 400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=53ede72978b256854cbfad69d6030612 600w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f45e5a69db88017d7aca298eeb0c58fe 800w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=95780f4c00096945a8f4390ff17fb4bc 1000w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5d5d202234ffc262a1dd8f3e5c3cc7aa 1200w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e84c9edb6581aa05f33e55da6d97654c 1400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b56f2f4cd5e5901e0bd46a0f8570d8c4 1600w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5a89594d0c14fbaf50b7ecc4b5c1cff6 1800w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0f0ffa431a69d0468c56e1d392c96ded 2000w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0b4687f13d336f96598ddd261291fd77 2200w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=5fdb89e0c366bc16afc62df6abef4d86 2400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Screenshot-2021-11-24-at-10.39.36.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=cfc3c4e348975887f96d12765b845d05 2600w)
There are 4.4 million people in Australia living with a disability. Many require large teams of support workers to deliver their care and rehab at home. It can be incredibly challenging to coordinate these teams at home. This results in 60% being readmitted to the hospital in the first year of discharge. So how can we prevent that from happening? By creating a ‘preboarding’ and onboarding experience with the end-user in mind.
![](https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2c22948984bbafb09f13744c25ee3603 600w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=15fc1f2e3be3b611bb6af35017d36840 800w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=240dc0b4f2cbc44b27737b430ed3a919 1000w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b9eb69cb633e2a1422a2023bd5c6206c 1200w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8b46509d6f65ce1774d6b50e1c025b21 1400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7430864e74f1ff48d451778821249db9 1600w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4e889ec60757396ef800c98992563c8c 1800w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c72479232920abb7f35cc7b6ead2ee3e 2000w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f9eac9cf4d26bb5e5e09882e490185e4 2200w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fbdef8f721a835c1e7ee7273804e8826 2400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Hero_Illustration_Maslow.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d0e83fb7ecfc5b3394534212cddfcb7b 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=edd7741923758b67ca0e21749ed22353 600w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c3f0e570d3eef480edc486d24a671f80 800w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b3831750beab10e30dd9d8fb86931216 1000w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=59529b4a73d334d5a968b31149db138f 1200w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a4e59ea291f7f9b6071658dcb2701583 1400w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5083e0ec5b96dc577bb20594e1b629dc 1600w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=cd03332e856e024d7adc38177dd4516a 1800w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e5f1ac0230adcac2ace99b7bf029e069 2000w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=019ea196f9f708550b22d97e79ec04b1 2200w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=afa60b1568a2a0e39069438ae9a5d710 2400w, https://designit-web.imgix.net/images/Case-studies/Maslow/A-Future-State-Scenario.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=029362be4c7d609273425b6273b22020 2600w)
Maslow is a home care and rehab platform for people living with disabilities. In 2020, they launched their MVP in response to COVID lockdowns to help people with disabilities remotely connect to their therapists and manage their support workers from home. But the tech start-up needed to improve their onboarding experience.
A team of Designit designers and researchers endeavoured to understand, evaluate, and design the preboarding and onboarding workflows for people adjusting to their new life with a spinal cord injury. This included conducting research with stakeholders at Maslow, understanding the current state experience, and designing a future state onboarding scenario.
![](https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d47f2018a0e6762e47251cd0d10e65d8 600w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=639b127c31395580b87e0ccba0b2053d 800w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=56de2fb11d0497e3358e8424ec3dd9f9 1000w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3577a62a8880afe8e8ca2a759c6b6148 1200w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4047ee8640df3411fdfe014823171191 1400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=58c07b53cae82d76738829a213637596 1600w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9a990beda9e37ca77599a6c45c97ce51 1800w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0b74f14843fd23e9e0a1bd5b589c09e9 2000w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f697704080d00c74fdbb9b35eb07442f 2200w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=6e349fc20e5a84b25ca3496f86e370d4 2400w, https://designit-web.imgix.net/images/Case-studies/Maslow/Content_examples_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e3d0d520d3f4384b87821e2256465b16 2600w)
The team accelerated the access to disability tech by making it easy for people with paralysis to learn about Maslow, join and set up an account, and access care and rehab at home. They also left Maslow with some valuable recommendations for further improvement like promoting the brand, helping users join and set up their subscription, as well as educate users and their therapists on how to use the app.
‘Designit was able to work within […] constraints to provide a detailed lens on our product, customer relationships, processes, and untapped capabilities. [We now have] an ideal state that we are working towards, and a roadmap to get us there that is both practical and appropriate for our stage of growth’
Andrew Akib
CEO, Maslow