Not all healthcare requires hospital infrastructure, so Max Healthcare wanted to create a mobile initiative that would bring medical services to patients’ homes. Designit created a service platform for at-home care offerings, while providing better experiences for employees and patients alike.
Rising hospitalization costs, a growing elderly population, and a need for personalized medical attention have fueled a rapid increase in India's home healthcare services sector. In line with this reality, Max Healthcare wanted to create a new model for future services, better adapted to the ways in which people seek and manage their treatment. They wanted us to guide them through the process of bringing medical services and expertise to patients in a diverse socio-economic and multilingual environment, filled with challenges of way-finding, service standardization, brand positioning, and more.
In partnership with Max business stakeholders and healthcare experts, we co-designed a connected home healthcare system from the ground up. We did extensive research to define every touchpoint on the employee-patient journey, we laid out a blueprint for future healthcare services in patients’ homes, and created a digital ecosystem of tools for managing those services. By focusing on doctor-patient interactions, workflow for delivering services, and easy-to-use digital communication tools across devices and channels, we created a platform enabling ease of access to expert caregivers, in the comfort of a patient’s home, ensuring a positive experience for all parties.
Future of Design Award
Social Impact and App Design, 2018