![](https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=c94c60807b4dd6df9812da51ab2abcb0 400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2d0e7b33bd3b4e03177774a9d77c849a 600w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3ae3280f46ab5abd0fe426b1195c0796 800w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4c98998be72143c95e85a0039e0cdff5 1000w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3c68ad19e89ec1cad5d074f4002b2d63 1200w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=43e453efe04ba72abe625ba8fc0775f4 1400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2d0da55a42b24cbaf0090c3259c783c6 1600w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3f8c2a5558c32c3565a4d6e504341a9f 1800w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e4349170ff65990572fc38399630462e 2000w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=11ee856b419d652620edb565084014f8 2200w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=890471ca814783710e4fce0eb065d78b 2400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-HERO-landscape.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6d75239ac1bd5c51d7a38d325af18893 2600w)
Not all healthcare requires hospital infrastructure, so Max Healthcare wanted to create a mobile initiative that would bring medical services to patients’ homes. Designit created a service platform for at-home care offerings, while providing better experiences for employees and patients alike.
![](https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=cc08df7e212d60797a76a632cd97e72f 600w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=af7a3910e567bbaaeb9b7aa51d317953 800w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=075f14af6a11cd21b65c28cef34714bc 1000w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=26a7e1e1aa64f1e9e8a63a13e32bedd4 1200w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3e02352d3da16592a77ba723d20d22fb 1400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e7a931667d6959e1915df7fdfed6f75b 1600w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ede530fe37adb08d96ed133959ce74d1 1800w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c9d2c9774befe4e091e2190b4d3f411b 2000w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d4b2f0628e64b7347a0d92b506374abe 2200w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7553aa8d8436c50863617515905644c4 2400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4eafb1870fd72e31e569f4b9f9a50803 2600w)
Rising hospitalisation costs, a growing elderly population, and a need for personalised medical attention have fueled a rapid increase in India's home healthcare services sector. In line with this reality, Max Healthcare wanted to create a new model for future services, better adapted to the ways in which people seek and manage their treatment. They wanted us to guide them through the process of bringing medical services and expertise to patients in a diverse socio-economic and multilingual environment, filled with challenges of way-finding, service standardisation, brand positioning, and more.
In partnership with Max business stakeholders and healthcare experts, we co-designed a connected home healthcare system from the ground up. We did extensive research to define every touchpoint on the employee-patient journey, we laid out a blueprint for future healthcare services in patients’ homes, and created a digital ecosystem of tools for managing those services. By focusing on doctor-patient interactions, workflow for delivering services, and easy-to-use digital communication tools across devices and channels, we created a platform enabling ease of access to expert caregivers, in the comfort of a patient’s home, ensuring a positive experience for all parties.
‘The Designit process helped us understand the external stakeholders’ point of view, so it’s not inside out – it’s more outside in. Because ultimately you are not going to use the solution, it’s your customers and stakeholders.’
Vaibhav Poddar
Executive VP & Business Head MAX@Home
![](https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0e72a4cf3cc1a28142840190267af2fc 600w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3d5f26c464851546b71c96ce9cb359f7 800w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=bfb6dd4e1e0047e186d428b59a98738c 1000w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=798199e1e23e7f4b3e99eacba802facb 1200w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6cc271325baabeb9f9463365c2bee3cb 1400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=d15054cda10ea9d0263c015fd0152487 1600w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=70b816fbcafadb1cf1dfb9847f49ceba 1800w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=277f4d3e6b818a25057bc7d1fa947480 2000w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6c695baf75cf6967e2eb68b7944ac1c3 2200w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f7b2e5f4fc4343455df2da53bf0b8ff7 2400w, https://designit-web.imgix.net/images/Case-studies/Max-Healthcare/Max-Healthcare-Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0a6aa8243d298e9fb0823077365481bc 2600w)
Launched in Delhi, India, the MAX@Home pilot has quickly grown to supporting 12,000+ patients per month, serviced by more than 450 healthcare professionals out in the field.
‘When you do good design, it comes with the holistic understanding of the entire solution space and this is a great example of that.’
Rohit Kapur
Chief Growth Officer, MAX Healthcare
SDG 3: Ensure healthy lives and promote well-being for all at all ages
Through this platform MAX@Home, Max Healthcare can provide medical services for more patients in need of care at home.
Outcome
Future of Design Award
Social Impact and App Design, 2018
Details
Get in touch
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