![](https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=1f94770a590144e7bb395e361ae33d9f 400w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=67653424b24505170d5bad31924bf3ff 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=10a4317b797f6b6a2240f99267ff8b41 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=829bed6ca7bf310249f714cea141e0ae 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=91637ca7c211afe94df212d6658eff8a 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6963130028c0695cc5ed69e5f081978f 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=6636272769b697382bcfab3777cf4c2d 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ccf1b683b20e104c2e7de85d73cfdaad 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=84065655f5998b398a2dfe7d2b1f601a 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6a2d2a09ed4cc06d393d7fd54e6ff13a 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=277839b17e8110f2cee1b141b16eb430 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Designit-NTT-hifive_theatre-Header-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=2c5cce80a93339a039e06948c6b6797d 2600w)
What if technology could bring music and videos into the physical world? Japan’s largest telecommunications company, the Nippon Telegraph and Telephone Corporation (NTT) pushed the boundaries of communications technology with an immersive entertainment experience.
The Nippon Telegraph and Telephone Corporation (NTT) is Japan’s largest telecommunications company, and fourth largest in the world. Designit and NTT collaborated to push the boundaries of communications technology by exploring this question: What if technology could bring music and videos into the physical world?
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d560b4c54a4bad354944fcdec679177c 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=eb8414ab6d53744eb7dccb6305cf8434 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e97ad8df98d9a4ade338a79ebcab6a0b 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=0bb8bb92356e633660abe29707d16ce7 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8f1b48da644232ef5c166e22bdc5af83 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ab693d1ef110a58733d78480d34d376a 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=51d38233c0d1bf283b1a599c0caf16e8 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=405467a21adea034292e9ccab519beea 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=23f973811e6736fd7f889b2ecb126acb 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=83cf363739f187d86e467984257705a2 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-1a.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4b6c4e60a5bd670fc63de57fa55ab251 2600w)
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f83c8bcd1c2fe29dc307b3b6347a3ef7 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=520e4788b904a7676e93d1ae8152bb53 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=9a09b677e1ba9f2f4178106355003bd3 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=38318fff42ced0a15b0f152f70d27d32 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=1a709239a0fb45f0e4b4b4b65b169593 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b87be9249b0f569b7c9cdf605b084fe3 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=28bdc12d6999b904cec462ba844634d2 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=fb2ec48721748ca3f35704bbc7b66160 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a778f786eb6e97f40f7b1b5af5c64c96 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=24b163235ebb445107a0a6309faf120c 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1888693f1ed70535e8644a982fe42d24 2600w)
NTT’s R&D division wanted to exhibit their new technology at SXSW 2019. Comptics – a coined term for‘computer’ and ‘haptics’ – is a blend of music, haptic technology, and wearables. We partnered to create an approachable and engaging narrative to bring Comptics to a new audience. After extensive desk research, we conducted interviews with users and experts in the field. We also drew inspiration from various immersive entertainment events to understand the limits and opportunities of this technology.
Our two concepts showcased the different strengths of Comptics in simple, playful ways. ‘ParticipativeCostume’ contains haptic technology that allows the wearer to experience the same sensations as a performer onstage at a concert or musical. ‘Invisible Guide’ is a wearable sleeve that can provide clues or guide a wearer in an escape room. At SXSW 2019, the team exhibited a concept animation video and a prototype of‘Participative Costume’. In addition to garnering user feedback, the exhibition sparked media interest and potential partnerships for NTT.
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=67481c99d5218c67a04ffef1a6f11bc6 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e64510086a96bf9b4cdf8f0ad523add5 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=237f0daa21ccd7f5270748a240168690 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f5d91eb8e417b3aafc136940d3901e52 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8cdb73238cc2051affbb348cd6b57060 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7b843f06b24f02a1d649ee2e7f090730 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b9f9060aded1b6f3465c7f3dc86960d2 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=768b2b159c6c4210086b9cec3e6ae960 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6a16a139a947572f6f05bdbc2f01ab17 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d52a97058d73497df8dd914ffd31100f 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0d96ac1b22104ba4aeed812d04cadbca 2600w)
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e90812dcbc4464f854c65ca17d9d4c3b 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=699d9e9d4ba6a380cc9a39e1f59dbb05 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=579dfeecf4624d0092f92d2b95a115b4 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5f6666c1a48e6f3597068f08a7784378 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=64d1a807512aaa8f5cad5864c49ef927 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=3a3cca0053f0be315310f0cb23e5f8de 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8c4e1062a5507a4ddc11168b97e18159 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=549e464c3bf1952e9c5af5c4421ff19e 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d5c880a8a4cf139c7372af3c07517af7 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=421ca79b8987bc6968b3538fe8a899d3 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b330181e2dba71f1eeef36229e16f48c 2600w)
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=ad50e8c48f8587e6d0a4403bd3a23ee7 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=69e23d5543c97b8cc66e59fd4f8469fd 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b9b81377c32c3b166b5a87b023e7990f 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6a2c1fa30f2af5c12286636cd6eef3e9 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3eb2377be81de1df171854a9ddc4d37e 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ae065bb5d9e8dade3f289d4546a1b21d 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5531684b1402607b038b3662233c6829 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3c1973f6da1e30c7323a9daafb64c64a 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=02eef702bdc07b9a8795745620c4973d 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fac2846383aa142b8c708ad434a2aa9d 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=94a8c6ad050a35b1e1ea8f791d2809a4 2600w)
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0325971d8202fe657f2add5c3e2f0425 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=35f152ccbf973e5244ccc85ecbfe3b75 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7b3404c9d8eafefb7702c2ef46bee781 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3731d69762c91b21db10f53c260f3507 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=7b8b29355e8abf7adfa37747576e8910 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=db3599cc70ae6bf1fb7480defb771a2d 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=885c676f5f342996178f75ee6aea2fe3 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5607a7df2ad65556ee046026adff4e6a 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=5f8004c0904efa2baa1be954fef45d4b 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2593816588e4c98039bcfbe0b846fb6a 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4c280ae46a30bb901d323c6e256226bf 2600w)
‘Designit helped us showcase Comptics at SXSW by weaving a story that presents a potential future scenario with our technology. Thanks to this project, we were able to gain user insights from diverse perspectives’
Toshiki Wada
Researcher & Project Lead, NTT
![](https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a685e47a9740cfa7100f94c288378069 600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=cd136bc9d3f2b217819178dc3cb1c349 800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=384c8e1638520ea5fcd3f115baa6b944 1000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d449352ab1f953a1311e292ad9783619 1200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fb9d287a5bd4a4d16048330ef88bf105 1400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1fe2d6d63661661dc6addc05f0b8c596 1600w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2ec3e70d74732361391811b62da23d1a 1800w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1fb6ec3a5e922c982bed84f159add3fa 2000w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=02338221dc8698ea3044ba33fff89f26 2200w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=49a2b280583beb2ada6e589aa12cc0ca 2400w, https://designit-web.imgix.net/images/Case-studies/NTT/Body-Landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f0fe106cbfe78acca9f29fe37a849e41 2600w)
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
NTT is now ready to introduce their technology to users through innovative and engaging prototypes.
Details
Project team
Contact info for Mai Saito
Lead Service Designer
Contact info for Hanae Shimizu
Designer
Contact info for Junior Castro
Design Director
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Héctor Noval
Global Head of Futures