![](https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=b337ebbff1abea8f5fb6be4f4060eeac 400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=09bbf1c3911ca16036aad0dfe51077cc 600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=91a7bff8e209d6fd64cbd6a891bfaa99 800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=27a1f6c407496d900cdac344b0ca406a 1000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=a68d279c488461eed044214beaf283cb 1200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6f4a493670b9d16637a686f4230ee6e4 1400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=07707b20e0ebbbac8e246366b849a82d 1600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8ab039a8623e6529153648d57c1c2798 1800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c26f02124f210d100007d58230369b62 2000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2b3c8f250801cb0c1da2b79c9830eda7 2200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=21c0ef6df33054c09e98210f88642862 2400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Raiffeisen-Fallback_banner_cases.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=024edf6cfb695e1470fb2d06ec259189 2600w)
Raiffeisen Bank International (RBI) serves its 14 million customers through over 3,000 branches, so it’s no wonder they needed a single, cohesive design system to unite their brand across all digital touchpoints. Designit and RBI defined a digital brand strategy and a design system that simplifies product development.
![](https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f5e390dabfaf3e602372ab10b6a6b6c3 600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=203263f32673ab91c631e8baf44bb600 800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7ca4f93625ea7158bc1f0c1359cb1efd 1000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6c02d863041cc0e7541ad0bddad9fd3e 1200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=7013b14588185cee16fe51cdaa39a152 1400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0dc29a0a3ef1f59cc611221615ff5ef3 1600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=87c345dad75aeb1c76d843fa78d931d3 1800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=dcbe19efabf297d6030b519753a308e2 2000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=23e877cfd9c4b3bc25c9db2cb03607b1 2200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d667d70547421efd15e0bd4cc2ac8737 2400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-1-NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=948c3eebd5b2fa9f98e160529bb704ec 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=4e0a1e39d58accf34e36f0751463b2fb 600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7213149ad4d646239f4a31e626e747d3 800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=dc0f3d5449a8896990a8ebdede827609 1000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=a9ee442c4f67b77a83ad84032f2def11 1200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=bc81e0e9e0ed604b15a0db834b488bd6 1400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2c7e9c97e63fb3c6afa1c822a510be71 1600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=962d0f8f546e2577629e1ecae8d65b67 1800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3acd404932757a3c7c730fc1132c864f 2000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=e00c883c5281dcaf65b48ecaecd7158d 2200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d6c8d182de1b45bb7a63b6ab9e758d6c 2400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Fallback_banner_mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d5b826c0493262b9e717408c9a7abe6e 2600w)
Markets in Central and Eastern Europe are seeing a rise in startup banks and born-digital companies, so RBI wanted to define its brand principles and translate their heritage brand into the digital world. A unified system for branding and style would speed up the design and development of new products, and also help increase brand recognition.
![](https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f8a7a84915e7ddfe8fddee49575095db 600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=6e0e7c61702e2c1efa4fe8f662d8c669 800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=eb7f491df90cf62b3379403b3155782c 1000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=e9692eabc7a4f066bfefeb837f3206ce 1200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=15bf17ea8ffcc7731446f4ab1a6104f3 1400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7052ff076d38f76e3b102a8f801bddff 1600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2e2f255e1390812ea3ffe0d3295ce77e 1800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a74bc5fecf987aef05f641bd5b491782 2000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=7af926763c612e39b659e6a6125ac5fa 2200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=a19d3dc6a5ea1329c45884e67c1e403b 2400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=cca6f6fdda337d8f19fb1f957e7a6201 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=431917663ea736be19e7db49c302d15c 600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3623626e1a7ae738b2325bee03f79d1f 800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=748a0cb84acce449ba3b9f0d5ebfd640 1000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3bc3817f31af1189024b43e74554f5b6 1200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=10faf5133bbb2f556e5b9509e91d5ab8 1400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=911bd420e8321fb2db81566d2298853f 1600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=fda8f3d0f6af625269b3c349f381ca5e 1800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0e72232fc08340ace60ec580fad49ef5 2000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=058ebe4cb303b5706c63675ccdab0e9d 2200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ef1e8bbb8854fbbf819685a2cd602957 2400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=5907aba25fdc479e4908c6b0e21d88e7 2600w)
The Digital Style Guide will transform the brand experience for customers, while providing RBI’s designers and developers with a single source of truth for RBI’s digital brand. Together we created a library of brand assets, logos, and a voice for the digital brand. The digital experience is now unified across all digital touch points – from the international landing page, consumer portals, to the app for desktop, iOS, and Android.
‘We couldn’t have done it alone. Once it was clear that the result would have a massive impact on the relationship between the network banks and their customers in their markets and segments, we knew that we would tackle the matter together.’
Martin Kofler
Digital Marketing Leader, RBI
![](https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e755c4d24bb0980300fd9392d932547e 600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=56a513b377501ccd039307e019ccfd82 800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=af192cc1031b8c652ef40420984f6b57 1000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4c3386ced772b778733cbf9712fea400 1200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e7c2595a8a36078e00df037286aab2fc 1400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c342ffa2013d884077a485a8c672db93 1600w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=f528c1df67bbb01214609db20bb2527e 1800w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=47178064e0b1c4647f2f90623580dcfa 2000w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=af00f02632f9300e12427fa335f20eef 2200w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=50e7bbba1fc118ced8b5bad675dd66c2 2400w, https://designit-web.imgix.net/images/Case-studies/Raiffeisen/Raiffeisen-Body-image-landscape-6-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=5bd2fb95808bbac7ac05dd7160421027 2600w)
‘The new guide has at its core simplicity and focus on the customer experience, creating a distinctive digital footprint.’
Mariana-Gabriela Miron
Brand Manager, Raiffeisen Romania
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
RBI is now ready to develop innovative and inclusive new digital products for its customers across Europe.
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![](https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=493&q=90&w=400&s=de06fb12b609559e6cba69322361a30f 400w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=739&q=90&w=600&s=fdd539a2926eb22fac8425ceb53aa1e3 600w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=986&q=90&w=800&s=1bb56eb4fac6378bdf8afb7c7eedfc08 800w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=1232&q=90&w=1000&s=f4cf1e55b4d33b001999caf911f35fb2 1000w)