Raiffeisen Bank International

Raiffeisen Bank International (RBI) serves its 14 million customers through over 3,000 branches, so it’s no wonder they needed a single, cohesive design system to unite their brand across all digital touchpoints. Designit and RBI defined a digital brand strategy and a design system that simplifies product development.

A digital mockup showing a website interface on both a desktop and mobile screen. The desktop screen displays a header with the logo ‘Xulfan’ on the top left, alongside menu options such as ‘Products’, ‘Solutions’, ‘Pricing’, ‘Resources’, and ‘Partners’. Below the header, there are three blurred images of people in business attire sitting at a meeting table with placeholder brown rectangles over their faces to maintain privacy. The main feature is an advertisement for ‘Export Credits on the fast track’ highlighting fast processing for small sums transactions between 2 and 10 million Euros. There’s also a featured amount of $625.51, and references to a conference call and third-quarter report from 2018. The mobile screen shows a similar layout optimized for a smaller display with the same content focused on export credits.
A smartphone displaying a financial app interface on a purple background. The screen shows a question ‘What are you up to?’ at the top, followed by a graph depicting financial activity with peaks and valleys. Below the graph, there is a display of the current balance in euros, ‘€210,00’. At the bottom of the screen are navigation icons for home, search, transactions, and profile settings.

Markets in Central and Eastern Europe are seeing a rise in startup banks and born-digital companies, so RBI wanted to define its brand principles and translate their heritage brand into the digital world. A unified system for branding and style would speed up the design and development of new products, and also help increase brand recognition.

An overhead view of a workspace with a person using a laptop which has code on the screen, indicating programming or web development work. To the left is a clipboard with blank paper and a pen, and to the right is an open notebook with handwritten notes and diagrams possibly related to software development. Above the laptop is a compass, suggesting planning or design work. The desk also contains sticky notes and another closed notebook, all on a clean, organized surface.
A top-down view of a workspace. In the center is an open laptop displaying a logo design with the text ‘RBID’. To the left of the laptop is a graphics tablet with a stylus, and to its right are two hands—one on the laptop’s trackpad and another holding a pen poised above a sticky note. Above the laptop are watercolor paints and brushes, suggesting creative work. Below it is another sticky note with some text and drawings, but it’s not clear enough to transcribe. The workspace seems organized and used for graphic design purposes.

The Digital Style Guide will transform the brand experience for customers, while providing RBI’s designers and developers with a single source of truth for RBI’s digital brand. Together we created a library of brand assets, logos, and a voice for the digital brand. The digital experience is now unified across all digital touch points – from the international landing page, consumer portals, to the app for desktop, iOS, and Android.

‘We couldn’t have done it alone. Once it was clear that the result would have a massive impact on the relationship between the network banks and their customers in their markets and segments, we knew that we would tackle the matter together.’

Martin Kofler

Digital Marketing Leader, RBI

A digital design presentation for the Raiffeisen Brand Identity Digital. On the left side of the image, there is a mobile phone showing a user interface with text options and color palettes. The central and right sections of the image feature a desktop computer screen with two browser windows open. The top browser window shows a yellow banner with text ‘Raiffeisen Brand Identity Digital’ and below it is another window displaying an expansive aerial view of a snowy forest landscape. The scene suggests that this is part of a branding guideline presentation, showcasing how the brand identity appears on different digital platforms.

‘The new guide has at its core simplicity and focus on the customer experience, creating a distinctive digital footprint.’

Mariana-Gabriela Miron

Brand Manager, Raiffeisen Romania

SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

RBI is now ready to develop innovative and inclusive new digital products for its customers across Europe.

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Details

Client

Raiffeisen Bank International

Industry

Finance

Studio

Munich

Offerings

Digital Design

Brand Design

Design Research

Service Design

Get in touch

Danusch Mahmoudi

Managing Director, Germany,
Munich

[email protected]

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