REMA 1000, one of the largest grocery chains in Norway, was looking for new ways to differentiate their brand in a highly competitive market. They wanted to connect more closely with their customers by taking advantage of big data.
Our cross-disciplinary team was responsible for the research, concept exploration, design, technical development, branding, employee training, and establishment of a future roadmap and strategy for REMA 1000.
At launch, the app gained 800,000 users in just one month, about 16% of the Norwegian population. Within only six weeks, Æ surpassed the original goal of 1 million users in the first year, an ambitious target in the Norwegian market.
1,000,000 downloads and sign-ups in the first seven weeks.