![](https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=c35faf44bbdde44aa4fa20698f322442 400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5643e2d09cf6ff8bb3c0279b7095ae46 600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e91f30f0438d40399ccf7f4989aab728 800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fdb9eacb5aace0e00aeb435dcf2a2970 1000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=31ab03c8120666524b33e343f0568cd7 1200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=695d23ce7742b3b8af81fb71cc5e09cb 1400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=f5542f95d7a351ba0ce4ddf55730fac4 1600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=211682c363698c148128e42c0cb4edb0 1800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a15f90d235b58cd768b6789a0a08365d 2000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=cd7a4e7a074853f7217003039d6934e6 2200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fd328d287f42fc40a99e6eafadcb5f01 2400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4d930a5b46901a28d63578c6feb2b3d4 2600w)
REMA 1000, one of the largest grocery chains in Norway, was looking for new ways to differentiate their brand in a highly competitive market. They wanted to connect more closely with their customers by taking advantage of big data.
Our cross-disciplinary team was responsible for the research, concept exploration, design, technical development, branding, employee training, and establishment of a future roadmap and strategy for REMA 1000.
‘In REMA 1000, our customer is our top manager and we chose Designit because they have a strong user focus, good digital understanding, and are keen on the overall customer experience. It proved to be a good choice.’
Cecilie Arnesen
Marketing Director at REMA 1000
![](https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f897b277d6f139db6d2a0be1db331868 600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d3fcb584fe06ff674a08447297c6b095 800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d2d24da4f8b9b5fd15af14e5edb6d356 1000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=2d55ec9791b3df6b53ed174614268a0f 1200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=470a89542698ff8c8d1c1b348ffecc46 1400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=05a141712b9eeecaa738dd10a828fc24 1600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ff1ad98ad75ca9e9cb9a7619644fbc10 1800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1c62278cd5967649cdb47ca2d3647d33 2000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0a67585fff8849b7e372edf64b7ea85a 2200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=698d12c209874527caeb335334645f2c 2400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=813992f00189a1440726e99664c7b0a9 2600w)
![](https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=db3ffefa906d8b8a564c4b17c94c6bf4 600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=747e3ee8c58e585fde6c4e7071bc0cc4 800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=394414b234b837b0005f20e8338c6ed6 1000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c64d60a61c161ed9dba0fe9a72360845 1200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=129309b79c1ffc73543fb248995ca440 1400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1dacb27cc6f6ecdfa81e009ce583596a 1600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9ea091efa395453e855ff2e475c0e179 1800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=091a3ed165d8454efa42c3f840b95b30 2000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a7ea7f50cef0bb7dbe87a4814c68dc40 2200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ae6412474ccc4c1e781508e3c42d4dc8 2400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-3A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=faba7fd8322221c631fee1ea79eedf3a 2600w)
Personalisation is the driving factor in REMA 1000’s new approach. While other supermarkets cut the price on what they want to sell, this idea cuts the price on what each individual customer wants to buy. Named Æ, which means ‘I’ in Norwegian, REMA 1000’s new app gives the customer a 10% discount on the 10 products they spend the most money on. And as REMA 1000’s strategic digital partner, we’re looking forward to developing Æ into a holistic eco-system.
![](https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=ac080e5b4aa88f0bf51a09b0078d6511 600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e38a2fdff0871636ae4f338efb6a955e 800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=37136a2812e43efbacca6d47d257fcb7 1000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=dbd18cfdf1ddf463b5b44aaed718b5bf 1200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=987b0c7d1679dda147ca0160d6e6a3f1 1400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b17103521e56d0e5653430eaba92397f 1600w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=cd233a7b631ed43feabf4e222addc66b 1800w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7ce4393f83607c380348365a2978c317 2000w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a07ca777a0008c6e99db111c4d1b94a0 2200w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0ef96fa8c8c52337bf9120bca6e00b04 2400w, https://designit-web.imgix.net/images/Case-studies/REMA-1000/Designit-REMA-body-4A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=28ea156ddb95eeacb2bdafcb87a75d05 2600w)
At launch, the app gained 800,000 users in just one month, about 16% of the Norwegian population. Within only six weeks, Æ surpassed the original goal of 1 million users in the first year, an ambitious target in the Norwegian market.
Outcome
1,000,000 downloads and sign-ups in the first seven weeks.
Details
Client
Project team
Contact info for Maria Björklund
Lead Service Designer
Contact info for Bente Eikholt
Senior Project Manager
Get in touch
![](https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4d1f7693428eee3dc5241f0f54b0df23 400w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=f55c1b9d6a2211288cc13d799e36985e 600w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=4086124f62bd298410900c0424b35b7b 800w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=fb83855563c2f75b7d4fe8c670e80906 1000w)
Niklas Mortensen
Chief Design Officer, Europe,
Oslo,
Munich,
Madrid,
London,
Copenhagen &
Aarhus