![](https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=90c7be559937b1e4856c156d88c50392 400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f24599d433cc412ae571cb2fc67574e9 600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2ba4a45dda17d1e446f14a8c23f27e7b 800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=70f20c2cf95a5e55f933d8bde08b7e70 1000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5da920ad565d8d2c8859f12bee125717 1200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5cf662bff32d9a41393fa6cc34e76dc7 1400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7a1fbd98f649654aa4e4058b7c2664cd 1600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=e1d1b7eb6017c25bbcb9d484b4d5e2df 1800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ad8e64bdc02ea40256db4629ea5397fb 2000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=13932cde491676b2ea72e0bdce795960 2200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=64c1a666db7b31aaee87ae59bcc35afc 2400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c84b273c83338b1c34a38e2f6316a10d 2600w)
Digitalisation is leading the way in the energy sector through innovation, optimisation, production, and distribution growth. How can a global energy producer reinvent their services to support the new priorities in the industry?
The Iberdrola group is a global energy leader and the largest wind power producer. They're now pioneering the transition to a more sustainable future and the fight against climate change, supported by their commitment to a collaborative, sustainable, and competitive business model.
![](https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5f3438dc4f3755d489ca8fe5b272154b 600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e8c692e4ff0c3e31ef73885376ba3f73 800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=37ea88ae80a58e047ab9d73555e8a7e5 1000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=358d853d6eef1d6d7e8c440dfd19f1a0 1200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e3db61e0ef813ebbcd4d651a9e9579e1 1400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b57acbf08535e6393d706b3bd86ae946 1600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=79703820f79776aba4cf9ad5524ec2be 1800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c26fe17a8b71e6140bff6cbfdb5811bf 2000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a57b776bb474526f15dbae81c87f9dbf 2200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0c88e93e3694d4024ffd6c3c83dd0eeb 2400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/iberdrola-mockup.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=eeabc186f521e31497800bc481f42f55 2600w)
The Solar Communities project was born out of Iberdrola's need to redefine the experience of its Smart Solar service in its digital channels. We worked on a new concept and communication around the solar communities to facilitate its discovery, understanding, adhesion, and monitoring once the service runs.
Process
The project started with a first immersion phase to understand the service concept and the previous contracting process. Areas of opportunity and improvements of the last flow were identified to develop a new service concept and communication process. Several interviews and tests of the digital prototype were carried out throughout the first phase, allowing for iterating and defining the solution with all the analysis improvements included.
The research findings detected through the different phases led us to improve the digital experience of the service (discovery, search, contracting, and follow-up flows), as well as the visibility, transparency, and competitiveness of the service, with a comprehensive narrative that reduces barriers, which then encourages responsible and collaborative energy consumption.
![](https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9e68633ef4922d5c5487b6406175742d 600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c5c82bc75d3e86a902968fc4c19acd12 800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=da00f3a97b3bdd44b15f9139c65f0542 1000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=bb1e9863090d067ea61992e682b2dfa1 1200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f1839f7c662b6fd1c69afc8709e49935 1400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=11ec439db21f1732d9b2ee5bbc7a8cd2 1600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ffe20e1c4018ea11a8de7a2836ffa822 1800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=515fb97ce4ed716fdaa0f82a4bc7cf93 2000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c7f3e82ffd14039db394aabd5a6e18f9 2200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1715618af37b883fa2f0ef6eac538407 2400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/pantallas-iberdrola-CCSS.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=5d85052de7484fee9969b4a4654448b5 2600w)
Concept
Solar Communities are a new energy consumption model, collaborative, local, and accessible to everyone. Users of this service can contribute to generating energy by installing solar panels on their roofs at no cost (named Solar Host) or enjoy the energy produced by a nearby Community (called Solar Neighbor).
Designit implemented a new design concept with intuitive navigation and narrative, which helped reduce the uncertainty and barriers that users face when contracting a new energy service. We focused on communicating the service through valuable, clear, concise information highlighting user benefits and the main motivations by creating new components for the design system.
![](https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6ebf1435373fa0b66e9060d4a4a61aaa 600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=bc7b2c5b8e42d6fa98ef134e28d7ebed 800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=217d67e244bcf6dd35ee103936d56ae0 1000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6a6010670ace92569a8a1b7cf29e2a3d 1200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c19568ae805ab3f15d9110c4ca996d3f 1400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=f923286a50e39592d20607e022e6f124 1600w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=a2c6d562158053c3d150571c9ec520b6 1800w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6da0515945233fad1b160ec46945b51e 2000w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f2d646260b53f5a22b1ced9e89ab4a4f 2200w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=e5c80c54c38bfed16e1bd2e59eb86944 2400w, https://designit-web.imgix.net/images/Case-studies/Solar-communities/Mockup-IberdrolaCCSS03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=af9bcd01cb451ae6cf8178e929403bba 2600w)
Impact
As a result, the client became aware of two primary triggers: transparent communication and easy, frictionless navigation. We pursued essential changes based on the users' perception of the service and highlighted the ultimate recognition of its benefits. The new design allowed us to break down one of the barriers detected: the users' belief that they had to assume all the costs related to the installation process and previous procedures.
In addition to increasing the number of new customers, the project won an award at the enerTIC Awards in the Smart Buildings category.
‘Thanks to our collaboration with Designit, we have been able to digitise the contracting process of our solar communities with a robust and scalable design system, contributing to the fight against climate change that we lead at Iberdrola.’
Nerea Llanos
Digital Product Owner, Iberdrola
We worked collaboratively with the Iberdrola teams (business, sustainability, design, and development) and launched it to market in less than six months.
SDG 7: Ensure access to affordable, reliable, sustainable and modern energy for all
Iberdrola is a world-leader in renewable energy, and its new app enables clients to understand and reduce energy consumption.
Details
Client
Project team
Contact info for Diana Zalbidea
Experience Design Lead,
Madrid
Contact info for Ana Gonsalves
Senior Digital Designer,
Madrid
Contact info for Claudia Urquijo
Contact info for Carla Damarell
Lead Service Designer,
Madrid