![](https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=f192568d9d486227e2bbd4c951e403ea 400w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9629de28be8b681cde471e568ba376b1 600w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7d1c8f0665a85939320c7b3886102745 800w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=bae7249fcb8594d3203ce7606830aade 1000w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=2775cfe270e0695338c4536b973e1fe9 1200w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=161bd3545cdbac080a13645c36d7e72e 1400w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=275343437dd5fac61778cb84ac16e78f 1600w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=23d059040bcfa218450c863ccc2c7831 1800w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=40ab27682eb6147995fdfa8d7c355279 2000w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=18dbc9d5d08e7d7824020af7852bfb88 2200w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9fd4fad77ae73491c6ea31f260a3939e 2400w, https://designit-web.imgix.net/images/01_2021-12-01-172047_oroy.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=7765f4c3caf779021e5eed7f01eb7dbb 2600w)
Rebranding activism: How nonprofits benefit from a comprehensive branding positioning
![](https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=1b900f89c5274603d8e7753a7c233957 600w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5d23df92215b3bdb54a1c9c11dc1f59c 800w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=438417f825e452a2bcaeb39e202e9b35 1000w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=70eab95bf89372ebb3ca356210bacaab 1200w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0969dc7702914ec370e92f33a4fe8ee2 1400w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=dd1ede9f69451273a0f98108d37fe8dc 1600w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=a914d8e94c028a201a3834c85877953b 1800w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=bda9ec1ff2afb17aae5cab63e31d6ac4 2000w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b566e5c6250d14fa2913aa3bca2c7c75 2200w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ba50ecf6459e293cd01d017f45f9c6c6 2400w, https://designit-web.imgix.net/images/Screen-Shot-2022-01-05-at-1.51.44-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c00afeb298b8275deb29b26c40049210 2600w)
Earlier this year, the New Israel Fund (NIF), a US non-profit operating as a backbone of ventures dedicated to advancing democracy, equality and freedom in Israel, needed help with their branding issue. A team of eager Designit strategists and designers took on the rebrand project - rethinking NIFs controversial positioning and designing a brand identity that encapsulates its true essence.
![](https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=4d264e73a3afd44694d0ba7b227e3aba 600w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=4b7808ce9db6eee397cfafa7ba00facb 800w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=8a75a5e783640dd9d967fe8d855b37e7 1000w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=13402196b4337d04d5cbee725d5d7cb5 1200w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=1cb84ca05e106ab1707fbfca3a61053b 1400w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e470e03d038c38fa176ffb5c28a9c490 1600w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=14ee420f74301fd122eaaa58fb50faaa 1800w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6b55ca8560ae8e36fa969e8f370bfa37 2000w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=7c035c601f750f5803f76eee6720942b 2200w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ee4e93119c57e9f2d9f4e5a1d8ccae6d 2400w, https://designit-web.imgix.net/images/05.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=97fa73807cb91d2bd9a1a20452e0eee3 2600w)
![](https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b19b1ac12931962dda0834df9e5e68d8 600w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=91a837e5317ead89c4f37c184f92874e 800w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=95a5b20428b2b14bdf20868466aa9303 1000w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d2c99179986e6890235dde3414b653f6 1200w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=1269a7e7f09597955b91f1b6dd46ea09 1400w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b72d0fd0562a13cf78907c047baa424a 1600w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5d7ab35076f535f324a736429a7c5db2 1800w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=f73ed47d884192f28da51ada6babf760 2000w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ebf13328c4a4089c7018a2c98b0a7c8b 2200w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=46ce75f9931aadf7bad992961bb59f2d 2400w, https://designit-web.imgix.net/images/03.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e0de122f9759d94910489f9d398925c1 2600w)
Extensive research with stakeholders, journalists, activists, and the public informed us that the absence of clearly communicated brand identity could lead to vulnerability. And with room for interpretation, even brands in the non-profit space can be left defenceless. So, we wanted to develop a concept that re-legitimised the brand and allowed NIF to reclaim its narrative. This meant an extensive strategic phase that resulted in a new concept reflecting a driven, charismatic and visionary approach that changes over time to fit the zeitgeist and NIFs aspirations to shape the future.
![](https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=912b83bc47bbbf6785f438cb4f63c5b3 600w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b8dd2945384a1c169904bacdc747636e 800w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0a69646cebedae833d1342ee45ef9cad 1000w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=461057adad32fee474cd98dfdf2bed5e 1200w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=623c1e5fe1541ee38069a5dd77c44435 1400w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=71a0edec1e5656c7e2d2cd8d5623472c 1600w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3bbde5c3e9f804fd32b8f7bcbdc0c4ab 1800w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d67d7ac44341862c622c93ce4384b522 2000w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0010191546af5ec92d19e6247407083f 2200w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=e5ac71b9b62bea7b73c1b0602c341f45 2400w, https://designit-web.imgix.net/images/04.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=3826bd3b3ce0123758a204dce30556ba 2600w)
![](https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=05bc9d8f7f385a0bc887f06bf79b4f1e 600w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2255b5a2ccfdd2dc2e4e3c20571f4cd1 800w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b5af47aee43dec1dcf4372fe594988a8 1000w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=90da0abe19c83829351cf0f53d3f7d57 1200w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f927e73d7ac12144b6538c183eb0f18e 1400w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=f5f5e9b8529211ebcb4dd07a029c5807 1600w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=e5110b8c0aac619daad5860d9ea03b9e 1800w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=33f49d0ab493a56f4a9430fb25c944c3 2000w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d9b75d351dcd477a9f120b48d6a348ff 2200w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=785dc424d558117aaad1d38efa1813d7 2400w, https://designit-web.imgix.net/images/06.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0abbac5f6ad4a8ed4e0502dc6795deaa 2600w)
‘Every rebranding project requires a different approach. Here, we articulated an inspirational manifesto for NIF, which expressed the new brand promise and served as a creative brief. It guided the translation of strategy to design and the exploration of the visual language.’
Ortal Birka
Senior Experience and Brand Designe
![](https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=fab4b11bfd4f5ed9520600bd04b46ad2 600w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=49596b553dcb6c1e7cc0e94ffb65142e 800w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=1076b9e9441b4549d0bda28e16260dd3 1000w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=953b6102484d36e1444c0f6716b52ad7 1200w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=ed0ed5a069ff932d88483184353806b7 1400w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=a70b07d223410d39bc8f8b878272cc58 1600w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=cc0168bf533a8787117644d5ff186cb5 1800w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=02d3c163696908a172a58186e450acee 2000w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=da8b4fb6cf388f46b51cc993d8c1a3a4 2200w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=25e16fefc969da800a42212c7ef62940 2400w, https://designit-web.imgix.net/images/07.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=5d5936ec125393221913e6f8a8340f08 2600w)
![](https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9c8cedae6c02730ba19b806f42f1959f 600w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=bce1c86fa6925c545645cfc003be9822 800w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=cd862b17d44b6bb0cd7ea34092cc1832 1000w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=551aa4d2e5b65c10c81163b33184280f 1200w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4437e84965b17d9e073751e4d4c6f01d 1400w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8564164e810310719faec369c1738fe1 1600w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=84f8d3706d77ce472ae9c132afd1ebec 1800w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e340cb91d8192a74b1e50dee5145409c 2000w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d8797cffc53b3630661d1a3defb88fa2 2200w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=a258d98243a05621f306e71921ffe336 2400w, https://designit-web.imgix.net/images/08.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=82ea26c774e8d347e49b6b271183d5e6 2600w)
![](https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2904edc1bb0a3305b025a3951a88aa40 600w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f5570dd6ad53a365bcf454d456d841c6 800w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=9143d40c0f60cd25c754db30bfcc7417 1000w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=93e3577725b8b66ae4652fe4f00edea8 1200w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4bbd9dbbc8031b96f8fd5909150eb1a0 1400w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=034a7a1d435da22fd7ed850c721e4793 1600w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=acb19df5246ba5b0a22ce61dafaeda74 1800w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=df58d67d45c52cb288f9019f867db11d 2000w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=7dfb3411bc6e6fd6693a300b47c3fc2f 2200w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f25ae1350e1b7596bd914625052e86c8 2400w, https://designit-web.imgix.net/images/09.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=90dc314aed667473f5b48c5207770f87 2600w)
![](https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8b9b7256133331f8bdfdd53727409977 600w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2fc9c8d1a90b64b41844ced9a4e07d82 800w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e95f54e1d9804f1ff55d7bd58d21efee 1000w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=9ec7aeb5091cfa3c23441ffcba104158 1200w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d59ae1cd2289e12b3b106d76b50ac02f 1400w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4ebea5c8a4af8877faeec4e6d96d25a3 1600w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=270a82cdce656ee8155005eeedbe696f 1800w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c95bd60337dc26a7ff4ae2752bc445a0 2000w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=94ddfb8102e5ead7c2aa2fbf1bd3d9cd 2200w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7d8ef5ca1c9ce4f85650c931654c17ae 2400w, https://designit-web.imgix.net/images/10.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e98efc049488fd9ad68ef88a2e780569 2600w)
![](https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a7f12319d109fc77c925bba3ce178a72 600w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7d2db41592b0b5e4346be2271b461c32 800w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=914ab44d824a51ad8ee3e0d3a3653f60 1000w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3b8343d1028a082dbc9e90274bbe01dc 1200w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=538af903dc261751d48146c9c5633b1d 1400w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0144e5a051e41e6f7f93e78d07ac7f3a 1600w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ed86b6d24c0413c1c235f9f0e586a1dc 1800w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=f978ebc1c43f72008bfc29dcb2b7e422 2000w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0d00b12863e0d337b30a1889b18fe05d 2200w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=bc982910bd278bbc3870f95208748e29 2400w, https://designit-web.imgix.net/images/11.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f7d5e2a2d652f119871574c364ffcb69 2600w)
The new brand identity is created with a contemporary twist that effectively communicates NIF's vision to the broad public. The new language uses a light motive, reflecting hope and unity, a circle as a non-hierarchical shape and the heritage typeface David Libre. The visual system was also applied to Shatil, NIF's empowerment and training centre.
![](https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6bb8a0652812f69dd7fcd0d6791cf24c 600w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7354a5e6764ff104444d3b35d0da60bf 800w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=f8028c54c12f3b6775e1eea9be779608 1000w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=59c4912b8d776320bfe59a90a6256c8b 1200w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=ea98b885febffd88648bb9bc0bd5dfd0 1400w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7625138d8e5dd770a5c22a3e5badc5f1 1600w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0c3d9489f576288cadfc4e6e7e89491e 1800w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7018440846f3ee4a8795513249b71cc8 2000w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ff8ed707fad1751f47582830b17c396f 2200w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=aa3a63837333e023cf1aabead886e3bf 2400w, https://designit-web.imgix.net/images/13_2021-12-07-214328_qosr.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=15b0fd59f2e5de2329c32a1dce54a014 2600w)
![](https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2404ce40b931e8c5fbb9396ec0bd6731 600w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=8aa1979e9e93639bc3e27e562425b4f8 800w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c45c8947b7608f70d2beb002406e6c51 1000w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=be4120c38150ca6d34d21ef7e893c231 1200w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6d4e246ef7096069d89854fd7e5c025a 1400w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e33f96fc49592231b9afdab000106bd0 1600w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5a2bc9a68033cc1c8e8b6472d55122de 1800w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b232eb1a588ab1e3cd1afa92cbd54cd6 2000w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ab7067b788497a9c5464dfea6f692edc 2200w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=5385e004381a60504c09a14d83f8c254 2400w, https://designit-web.imgix.net/images/12.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0954af492bf3a0f55d339eab663ce6b7 2600w)
NIF will launch the new brand and website at a fundraising event and Haaretz's Conference in November. We look forward to telling you more about the creative process and website design in future articles.
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![](https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=ff8982b5f7ff3ecaf4d10447354e243b 400w, https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=54160dbbbe81f8957075bf26f681c115 600w, https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=07d6cf4e5d29748c40833799656cf580 800w, https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=ca723a3d9ff1679c68ca0fab1745262d 1000w)