Founded as syfte in 2014, we’re the newest addition to the Designit family. We have the best of Australian brands as clients including Qantas, Commonwealth Bank, and Insurance Australia Group, as well as great global brands like Visa and American Express on our run sheet. As an emerging market for Designit, growth is our strategy.
We’re passionate about understanding humans through research and solving business problems with the tools of design. An active part of the local design community, many of us are founding members of the Interaction Design Association (IxDA) Sydney chapter, and our Managing Director, Katja Forbes, is on their Global Board.
Our studio in Sydney is located on the ancestral lands of the Gadigal people of the Eora nation. We pay respect to the Elders past, present and future. We acknowledge them as the Traditional Custodians of the land, that sovereignty was never ceded, and that we work on stolen land.