![](https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=1eeac9f999f00eda153bea519555bb72 400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=99c8f779f5faa49a52c6e7a09c6e6650 600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3d6d9c01ffc5ea12652aab828ae27ffb 800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7d47002166ce1f1667a6de45c85f2b22 1000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5251c4e134eecd2c1023f3f40fc48d82 1200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f0b69f30964aebef510c6ed12cdc6f89 1400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=22b2d527968f45d484cd157b210fae1d 1600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=154173db37c8c8ad1b9519d9e56b919d 1800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=56d4ea1c0b33345b8d687e1428bb1feb 2000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b2e3908725a60d30a6f8ca5b627155ea 2200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=052f55359cfb14d03c80bb4cf280c29f 2400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Header_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=fee28c9ae15740722b43c607e049f187 2600w)
How can companies promote sustainable lifestyles while offering their employees flexibility and a range of choices? BMW wanted to give its teams flexible mobility budgets while rewarding people for choosing more sustainable forms of transportation.
![](https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f5a05ec3613b0445fa0a06272f176150 600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ba9b18b0a16ad36977c8b370a51b7404 800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b2b43fefdb4c7e8e01680cafdae48c7d 1000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ce4d41b037ea12bd0fcc6affbbd81d4d 1200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0d4a18c3f1c0080de25cb3250441844a 1400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8d8044e27b8da0cc46fe3c8a419da7df 1600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0b6d63fc85d42d8097755763a5c21d6e 1800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=feb635d13971a62c1cafebbff48d23fa 2000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c7725065ec0679b55e6b6cfd54a67ffd 2200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0f94709d1b1219614cbcafef5a7dc954 2400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-1A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9812f087b3fd54f97c878784479aee10 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=36db6c4d69da86d39c5898367ad801a2 600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ccc3e58d64a9d59bbccd37455cef5a31 800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d7bff9740682ad947657b7a3bb55e2bd 1000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=cf6d0817476a8df8bfb27566a954bd6f 1200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8de7dac428105b267bae73f14be43527 1400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=968bfcd88046b679963469e1e838d796 1600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=736a3a5bc3d3db59d310137ecfcc8ee4 1800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b2b3a90892dfd9c5728bb3a1e663b70f 2000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a474377151b53c274644d58bdab34d62 2200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0797626aaba135908d57d682737c3ab5 2400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a108516b12b4a72ec616ddaf27364be4 2600w)
We teamed up with BMW to create and test a MVP of a digital platform that lets employees choose their own mode of transportation flexibly based on an employer supported mobility budget. A point system within the app ties into attractive benefits system, rewarding active and sustainable mobility choices. In addition, BMW partnered with brands like Adidas, so employees can trade points for items. The test of this platform concept was such a hit within BMW, they knew it had to be taken to market.
![](https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=4c5061037042f159a797cfaad4be44a3 600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=41c4003e2b74fbdb06d9dcba9bf188e2 800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=813df2283108a2d991651fdaca988bf2 1000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=0ab763fc6f6b77fc440b874e5462d00b 1200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=7cdd9ed859d74201641f314ac936b0d1 1400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=49ce995195d486820646c27be03b28bb 1600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=1cc0cf83057d4625fb53e931cfbfb181 1800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0ff297590724e3ea96bc3c5a9e6afcd5 2000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4c43a00b8e716168d7060bb36f8dc89b 2200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=793ed24b3d455b18e9af679912b4d19a 2400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f0dc7a133fcea51c9bfc2f4cb4bbb6d2 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=f55654071ee9d3bd1ab320b89c915dea 600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=68efee84e87b4c82de5878b77d4c6020 800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=a2cd76411dbdffe53a4dbf3e1a3647b7 1000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4fbcd91b72ceffd8dfaf3430318d2e0d 1200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4905d4abff3be2adca728196ec3f7c70 1400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7ccf034d18bfb2abe7c8d6dcf51eae29 1600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=e170c34b00dd6bdb1fa1925de33552a7 1800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=db1bf3b55ff9db07cc3a2cc00457f774 2000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4201c79129ff9b1f97d33c56ae0cf0f0 2200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fffdd2687bad4bb2c28e35bc1265a439 2400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Bode-image-landscape-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6cec94af9344e337a6cf3c7def42ca38 2600w)
Now Moovster, a spin-off from BMW, offers companies and employees a smart mobility budget solution to flexibly use all kinds of transportation in a city according to individual needs. It rewards users for healthy and green lifestyles, provides tax benefits, and even offers cities the possibility of forecasting and influencing traffic flows.
![](https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2762d704e5f1ac7b80d7ccaf4bcf724d 600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e6e25bf6c8ccbf26b539697f04785d72 800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=faf7a39d1e91a9f0ef2a704d54dce2cd 1000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d602e77e897933dd3c285a3091db84d8 1200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4de0e7703d68ce082d3355bdea6a5097 1400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1e0738edc1b9011bea58e3b5ff3021ca 1600w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=aed9ebb7d68f9b2ed3e687f17271f793 1800w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=41166e0fc5ed49ce26ae8dd6fc279cd5 2000w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=881de5635cba9a49e6c124be0c0387aa 2200w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1c67f92a767cc259c4e32a357f259047 2400w, https://designit-web.imgix.net/images/Case-studies/BMW-and-Moovster/BMW-Body-portrait-1_2021-01-19-131051.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c2ff36376dc340778610467959cb8674 2600w)
With an initial customer base of over 18,000 registered users, Moovster closed a technology partnership with IBM, a strategic partnership with JobRad GmbH, and received seed funding.
SDG 11: Make cities and human settlements inclusive, safe, resilient and sustainable
By encouraging sustainable modes of mobility, Moovster makes organizations and cities more resilient and sustainable.
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![](https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=493&q=90&w=400&s=de06fb12b609559e6cba69322361a30f 400w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=739&q=90&w=600&s=fdd539a2926eb22fac8425ceb53aa1e3 600w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=986&q=90&w=800&s=1bb56eb4fac6378bdf8afb7c7eedfc08 800w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=1232&q=90&w=1000&s=f4cf1e55b4d33b001999caf911f35fb2 1000w)