Merging the best of physical and digital experiences into one aligned lounge concept, Designit and Brussels Airlines have set the benchmark for the premium ground experience within aviation.
During the pitch against traditional architecture firms, Designit developed a multidimensional concept with the notion of ‘the experience’ at the centre. What would turn a passenger’s stay from good to great? How could this exceptional experience create lasting business impact for Brussels Airlines? The architecture, interior design, technology, and service design are all individual components, but the experience is what connects them all, to deliver one strong brand performance.
With Connected Lounge, Designit helped Brussels Airlines establish the perfect foundation for a strong business model in partnership with Microsoft, marking the beginning of a relationship that has a substantial business impact.
‘The experience' is now the key strategy driver behind Brussel Airline’s future passenger focus, while The Loft has become a new benchmark for the premium ground experience within the aviation industry.