![](https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=b2a6be554db646ab14c1d800195bc270 400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=72d3d2769ad9422d91d3195fd225fb0a 600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b2a3e0da663790a15bbba4ee771612eb 800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=5372ec23522c48d6a600217f060ee580 1000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=02ede97343fdf01f6c5b2dfeafc472c9 1200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=020c74acb4e5bbfd9d4e838599b64c0f 1400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e4995f7cb63059fb772327c915a30185 1600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9da0dbec5d068093348864ab7bc58a41 1800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ad778f0df68477b72c4e9b25c7ee766f 2000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4ea38d19740a9a9bb902d4904e76da2c 2200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=a43b8d3f1428c76410a4b2648436abbf 2400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Header.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=bdd5630180efdd50a0507d484a2493bf 2600w)
With rising competition throughout the aviation industry, how do you maintain relevance and set yourself apart? Lufthansa brought its users back into focus with a premium service offering that makes busy passengers’ lives easier.
![](https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=167c3da738340a09acf83f1d29c7824f 600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=801570b8e2bc62475cfd186635492162 800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=8b71fcdd4c50caf7e847b9afeeec9fd6 1000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4a440b75f01fd0a2280d7443b1d4da36 1200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=aac2e881a30eb9975706f784d169fe22 1400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=676efc14d4eaf7b6af49927e02eb78a4 1600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=67190a579662cc8f19794e9660fa6d29 1800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a853d252b118486966a36b8ec2e92794 2000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=1378fd25974eff77eb5f2a6159f2c67c 2200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=211c2335ad8583cac3339ac0c1291f5a 2400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-image-landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=99336669a3594cf3cf53ae90ad48b349 2600w)
We’ve been working with Lufthansa Group to redefine their food and beverage experience, and one initiative was to update the food and beverage experience on continental short-haul flights. The result? ‘Delights to Go’, a new service that allows passengers to pick-up a curated selection of to-go food and beverages in an automated vending corner directly at the gates.
![](https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6bb55083e74fa1f5c57e5471215af102 600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ad4a394a855efa6ac61a243c1a07ac8f 800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ba7e6f0aeeb015427152f5e372a1a790 1000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=aea8017422b00f509ebea627a9df7c42 1200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8cf6e21a781adada8c7bafb125ff4ed4 1400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=27d5d783214b0409be4504799515387e 1600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b26e62e2e696c911e9bc2e06cdd8339b 1800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=8a1f2a2e088628090e06113bc483d532 2000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=945bd29b7cc5e28a8e9d337fbd519823 2200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c4664724e6e78301bc172e06de04f157 2400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f5c6be420094490d5c400176d65107bc 2600w)
We helped Lufthansa develop and design the concept and prototype of this new self-service food and beverage service in the Munich airport. Within 10 weeks, we created an experience concept based on Lufthansa personas and use cases, and translated them into a viable service and space design (MVP) for pilot testing.
In order make travel easier for these customers in a hurry, we co-created a straightforward solution called 'Delights to Go'. In a general contractor-led implementation, this pilot was tested in 2018-2019 with specific Lufthansa Group passengers, live in the Munich Airport.
![](https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c56b662dc56dab823a1b872ae7ac0195 600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=fd20174e0ca238b60bdfcc601f8acc9b 800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=87e8ea2d2474df121da598b977317a24 1000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=a3f29e8734e5ee2f4ea1c19d93843e32 1200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=308b655ab83953a44e3475021543ef0c 1400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c7ef1110eebdee8cf856719a057dddf5 1600w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=000d9fa593cb2a86765652215ecb9d45 1800w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1283c4975f3d2285ea73369d6b714f93 2000w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=9248cbdc972d95d5fab6be13e9d57aef 2200w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=b2fb476949efc4af71f2d02257a46fc2 2400w, https://designit-web.imgix.net/images/Case-studies/Lufthansa-Delights-to-go/Lufthansa-Body-portrait-2-LOW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d2e7819445f27151bbece258c8b9ffa6 2600w)
By taking the passenger experience to the next level, together we’re making travel easier.
Outcome
German Design Award
Gold 2020
Details
Client
Get in touch
![](https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=493&q=90&w=400&s=de06fb12b609559e6cba69322361a30f 400w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=739&q=90&w=600&s=fdd539a2926eb22fac8425ceb53aa1e3 600w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=986&q=90&w=800&s=1bb56eb4fac6378bdf8afb7c7eedfc08 800w, https://designit-web.imgix.net/images/People/Munich/Danusch-Mahmoud-EDIT.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5144&fp-y=0.3789&h=1232&q=90&w=1000&s=f4cf1e55b4d33b001999caf911f35fb2 1000w)