Morgan's Wonderland

A pioneer in inclusive technology, Microsoft wanted to provide Morgan’s Wonderland, the world’s first non-profit accessible theme park, with a unique, interactive experience to drive traffic to the park. Designit was approached to support Microsoft in building a tech-driven experience for those of every ability.

A 25-acre oasis in Texas, Morgan’s Wonderland aims to create an environment that provides accessible fun for all, bringing together those of every ability and creating conversations around acceptance and inclusion. Together with the Microsoft team, Designit developed a feature exhibit around three elements:

1) A new, accessible and adaptive controller from Xbox
2) An interactive, fully accessible station that connects participants with the Wonder Squad, a key part of Morgan’s Wonderland’s brand and story
3) The Wish Machine, a station that invites families to make wishes for the holiday season

Within the first six months of build-out, Morgan’s Wonderland saw a 40% spike in traffic. Through the exhibit, people experienced firsthand the accessibility features built within Microsoft products. In less than a week, visitors made over 600 Wish Machine submissions, with Designit’s team fulfilling 20 of those wishes in 24 hours.

During extended park closures in 2020, we reunited with Microsoft and Morgan’s Wonderland to reach a larger, virtual audience – while strengthening the interaction and connection of our original partnership.

Through Microsoft’s Azure technology, we created an interactive map for families to virtually experience Morgan’s Wonderland. The map encompasses different areas and attractions inside the park, offering a 360-degree simulation for a seamless, connected trip.