Insights
We could see that navigation was difficult for passengers, and most weren’t aware of many of the airport’s facilities and amenities. But our key insight revealed that the passenger’s “journey” actually starts before the airport, when they start planning their trip.
We agreed that the website should cover the needs of passengers, their family members, airlines and other third parties alike, while the app would focus on guiding the passenger along their journey through the airport.
Solution
We redesigned the website from the ground up and created a completely new app, simplifying and re-organizing information. We focused the visual design on highlighting the airport’s Scottish heritage and strong links to tourism in the area. By understanding the user’s journey, we were able to both improve the passenger experience and drive sales by identifying key, relevant moments to promote features such as car hire and fast-track, as well as dining and shopping experiences. Meanwhile, the new interactive map simplifies navigation and guides passengers to experiences and facilities they’ll love.
Impact
The app has 10k plus downloads in the Google Play store, and an average rating of 3.8 stars.
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